Mickey Mouse Approach to Globalization



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A Mickey Mouse Approach to Globalization

As the wise men uttered, “One person’s meat is another person’s poison.” People have different opinions, perceptions, and beliefs on issues. In his essay, “Globalization: Two Visions Of The Future Of Humanity,” Marcelo Gleiser believes that globalization is has made the world a global village, and it will continuously improve the world in the future. Gleiser fears that globalization will make people abandon their cultures, but believes that this can be resolved if people are informed. On the other hand, Jeffrey Wasserstrom in his essay “A Mickey Mouse Approach to Globalization” views globalization as Americanization. He dislikes globalization and points out that people retain their cultural beliefs, terming foreign products as foreign irrespective of globalization. Considering the two arguments, globalization has both positive and negative impacts on society. It is important to educate the people so that they embrace globalization and avoid negative impacts that might destroy them. Gleiser manages to persuade the reader that globalization is positive through his logical arguments and the evidence he gives.

The steady and rising rate of globalization has both its benefits and shortcomings for humanity. Today there are several benefits that we can derive from living in a globalized society where we are connected to the whole wide through technology and other media. Education has become cheaper and easier to access due to the increased rate of communication. Cultural diffusion has been the order of the day in the world today and many people have through communication and information sharing been able to learn about other cultures easily without any difficulty. Products that are produced in America have easily found their way into the European, Asian, and African Markets. These products have customers who feel that their own or have an attachment to these products regardless of their country of origin. This means that technology has improved global trade to a large extent. As Jeffrey N. Wasserstrom puts it, the world has become smaller, CNN which is an American television station is watched worldwide, people wear American clothes take the same drinks like soda, and live a similar lifestyle. In his own words, he says that people live the American lifestyle outside of America.

One challenge that could be faced due to the fast-paced globalization and advancement in technology is conflict. These conflicts may arise especially in the cases where those with competing interests may want to block others from accessing their markets. For instance, take the case of Mickey the mouse in China. One would argue that this being an American product, the Chinese may have not embraced it because they see America as a competitor that has the intention of driving them out of business. Ideological differences between these competing states may contribute largely to this king of competition. China being a communist state may not look at America as a trade partner that is interested in trading with other states by making use of globalization; instead, China looks at the US as a capitalist state whose aim is to exploit other states through economic imperialism. This kind of perception is likely to bring about unhealthy competition in global trade thereby threatening diplomatic relations between states and even threatening world peace.

Globalization: Two Visions Of The Future Of Humanity

In his well-documented essay, “Globalization: Two Visions Of The Future Of Humanity”, Marcelo Gleiser believes that the world will be better than it is in the next century. He points out that the generation that will be living in 2100 will have a very different life from what we have today. According to Gleiser, it was very hard for people in the 1920s to believe that devices such as laptops and computers would be invented and be used in all parts of the world. This is the same way people might find it hard to believe that in the next century there will be expensive technological advancements that will be used even in the medical department to treat diseases that are a nuisance in today’s world. Unlike Glesisrer, Wasserstrom believes that globalization is only symbolic. In his article, “A Mickey Mouse Approach to Globalization”, Jeffrey Wasserstrom believes that globalization is similar to Americanization. This is because all people from all parts of the world want to behave and talk like Americans. Jeffrey Wasserstrom is of the view that globalization has not made the world a global village, but makes people want to behave like Americans while they retain their inborn behavior. In this article, Wasserstrom claims that selling similar products in the entire world does not make people in all parts of the world think and behave similarly. Contrary, people view the products differently depending on how they were brought up.

Both Wasserstrom and Gleiser acknowledge what other scholars have said concerning globalization. They have done a deep literature review to support their ideas. This makes their work to be reliable and academic. Wasserstrom quotes several authors who had experienced globalization views in different parts of the world. For instance, he points out that “Anthropologist Yan Yunxiang has convincingly argued the experiences of eating them and even the meaning of going to McDonald's in these two locales was very different in the 1990s.” Similarly, Gleiser quotes Mikio Kaku who pointed stated that “By the year 2100, intelligent computers will work in tandem with humans”. In his view, Gleiser believes that human beings have the power to change the world, provided there is the will to do so.

Wasserstrom dislikes the globalization idea because it only makes people admire being Americans, whereas, in reality, they want to remain as they are. Whenever an American product is taken to other parts of the world, people take the product differently depending on their background. This is because people have their cultures and cannot abandon them completely in the name of globalization. On the other hand, Gleiser is saddened by the fact that advancement in technology is destroying the morals and cultures that our ancestors built for millions of years. With the advancement in technology, people are no longer concerned with their culture, norms, and beliefs. Instead, people are copying what others are doing, making it complicated to distinguish people of a certain culture. Gleiser believes that this is dangerous as it destroys the traditional setup that gave people a sense of belonging and identity. In this case, people should be cautious to avoid ruining their morals and values in the name of advancing withy new technology. He believes that culture is important and should by no means be eroded. Therefore, people should embrace the culture but retain their dignity and cultural background.


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In conclusion, the world is today regarded as a global village thanks to technological advancement. It is for these reasons that communication has been made so easy globally. Distances have been reduced significantly and considerably by the modern means of transport and communication. Technology has been beneficial to the human generation; however, it also came with lots of challenges that have may in a way be threatening the progress that has been made through the same technological advancement. In the 21st century, technology has been the center of all human activities. Most people and institutions have embraced technology and used it for different reasons that have in the end been successful. In a nutshell, technology has changed all aspects of human relations ranging from their social life, political life, and even economic lives. Communication has become easier. More people can be able to communicate more easily and work has become even easier because computers are used to do jobs more accurately and quickly as compared to how human beings would do such jobs in the past. This, therefore, means that communications have changed so many things in the world. The focus of this analysis is on the benefits of modern technology on globalization and how globalization can also impact negatively human cultural relations and other aspects of human life.

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