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Effectiveness of the Report's Channel of Communication

Nowadays, business communication is one of the most important ways to success. The person who can accurately organize his thoughts is appreciated everywhere. I want in my essay to analyze the effectiveness of the channel of communication on the example of  BHP BILLITON EXPLORATION AND DEVELOPMENT REPORT FOR THE QUARTER ENDED 30 SEPTEMBER 2012.

First of all, it is necessary to clarify the meaning of the “channel of communication”. “The channel is the way in which a message or messages travel between source and receiver.” (McLean, 2005, 10) Written channels include newspapers, memorandums, invoices, magazine articles, reports, and so forth.  In order to test the effectiveness of this channel it is essential to analyze it according to the following rules.

The first one is a correct written outline. There have to be the list of company’s  strengths, weaknesses, opportunities, threats  and Statistical Analysis Software in graphs and charts . Everything from this list is cleared up in the chosen report. Moreover, it also provides information of company’s master vision.

The second one is correct organized structure, which includes an introduction, supporting details and conclusion. If we take into consideration the chosen report, it should be noted that in general it has a well-organized structure. In addition, its paragraphs are written in a proper way and are focused only on one or two major issues.

On the other hand, there are some drawbacks in the structure. There is no conclusion, which sums up achieved   goals, profits, company strengths, weaknesses and areas for improvement.

It is essential also to put the stress on the future company’s objectives in order to show the company’s way of development and clarify its perspectives.

To sum up, business analysis reports are very important documents. It is important to organize them in proper way to provide effective channel of communication, which influences the formation of a long lasting conclusion about the company.

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