Sample of Company Research Paper

Executive Summary

The task of the research is to present a business plan for a new or existing company. The business plan should present the way of creation of a start-up or some new strategic decisions of a company. The existing business has been chosen for the analysis. A Qatar-based company called “Classic Dreams” is going to be considered in the research. The reason to choose this company is simple: it is easy to get reliable information about its performance. The company is considering the strategy of expansion to other markets. The business plan for this step is provided below.

This paper presents an investing assessment and a business plan of the Qatar company “Classic Dreams” and feasibility of expansion to India, considering development and growth of the animation industry and interactive media in India, India’s position, India’s advantages in the global animation industry among all the alternatives, as well as challenges that India faces in this industry, the path ahead, and SWOT analysis.

 

The main task is to analyze opportunities for the business that can be found in India. Moreover, the business plan should answer how these opportunities may be realized, accounting for the company’s competitive advantages and resources. Taking into account these tasks, the report is going to consist of the following parts:

  1. SWOT and situation analysis of India in order to evaluate its potential as the company’s potential external environment.
  2. Analysis of the company’s internal environment.
  3. Product offering (portfolio, revenue expectations, and sales forecasts).

The question that has to be answered in the business plan is whether it is a good option to establish the business in this particular country. Besides, the business plan should provide expected results from establishing the business in India.

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Example of Business Plan Introduction

Classic Dreams is a Qatar-based design agency that was established in 2009. Mohammed Al-Ali owns and runs the company along with his brother Ahmed Al-Ali. Mohammed writes the material, while Ahmed draws characters. The company's main goal is to deliver a professional, affordable, and high-quality design.

Classic Dreams offers a wide range of design services such as logo designs, character designs, and many other services. Classic Dreams has designed a number of commercial campaigns such as "Know Your Rights" for the consumer production department and "Sabooq Family Campaign" for Asian football games. The main keys to success are customer satisfaction and high-quality service.

Like any business, this one is looking for expansion of its performance. The company's owners want to expand the business by establishing an animation production house. There are many reasons for choosing those criteria. One of them is that both managers are artists and are passionate about cartoons. In addition to this, they think it would be a profitable business since there are few animation production houses in the region and the demands of 3D and 2D animation are increasing.

Thus, the company is looking for opportunities to built a new facility. However, the building of this facility in Doha is going to be quite expensive. That is why the company is looking for other countries. The following criteria have been set to choose a country for investments:

  1. A country that has various animation schools and a large number of qualified animation artists; it means that the labor force that will be employed is going to be qualified.
  2. However, this labour force should be not very expensive in order to keep financial efficiency at the desired degree.
  3. Governmental regulation should not be too strict.
  4. Barriers to entering the market should be moderate.
  5. The overall business environment should be supportive. The company should not only produce a product but also sell it to clients.

The market options are Jordan, Syria, Japan, and India. After conducting a respective assessment and evaluating all the options, India has been chosen, while all other countries have been excluded in favor of India for the following reasons:

  1. Although managers know many Syrian artists who have worked for the company for a brief period on making “Sabooq comic series for the Asian Olympic games”, the current Syrian political situation is unstable, which leads to an unsafe environment for the business there;
  2. Jordan is also one of the emerging countries in the animation field, but establishing a business there can be very costly;
  3. Japan comes to mind as it has been one of the leading countries in the world. Anime is a Japanese animation style that has become rapidly popular in Japan and a part of their culture. The Japanese animation market is full of potential and the industry is really strong, but establishing an animation studio in Japan will be very expensive to the extent that the Japanese themselves start outsourcing their projects.

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In turn, the competitive advantages of India are the following:

  1. Relatively cheap labor force. At the same time, it is qualified enough to meet all stated requirements;
  2. Supportive business and social environment;
  3. The high pace of development of the country and its business;
  4. The high degree of education of local students;
  5. The growing market for services and products of the company. It is also a center of the local business region.

SWOT Analysis of the Company’s External Environment

Analysis of the company’s external environment is going, to begin with, a SWOT analysis of India where a production house is planned to be built. The analysis results are provided in the table below.

Strength

  • English speaking population
  • Equipped Studios
  • 8-10% lower production costs than abroad as seen in the table.
  • High imagination and creativity support due to rich historical and cultural heritages, mythological characters, etc.
  • Availability of the latest technologies
  • The labor market is heavily regulated
  • Availability of Export Processing Zones (EPZ), Technology Parks, or Special Economic Zone (SEZ)
  • The attractive tax regime for foreign investments

Weakness

  • Capital Intensive nature
  • Weak Intellectual Propriety regulations
  • The animation field is still in the initial stages, yet it is to prosper in a major way.
  • Daily, just 36% of over one million animation software packages that are available in the market are being used to create visual effects and commercial computer animation because of the lack of skilled labor.
  • Indian producers’ unwillingness to invest in full-fledged 3D animation
  • A lower number of OFD studios (75) in comparison with competitive countries (South Korea – 400)
  • Largely unorganized sector
  • Undeveloped infrastructure
 

Opportunities

  • Increasing awareness of the career
  • Visual effects on the go
  • Estimation of high growth, NASSCOM study forecasts it to grow to $1.5 billion
  • Increasing domestic market, advertising, online education, games, feature film/TV programs, and industry-specific applications like legal, medical, and architecture.
  • Encouraging global demand – the global sector increase to $51.7 billion

Threats

  • Serious competition from other Asian countries like Korea, China, and the Philippines
  • Cultural constraints
  • Lack of government support
  • Piracy
  • High attrition rates, due to limited labor availability

Probably, the biggest strength is the English speaking population and qualified labor force. Generally, it means that the company is going to be able to create high-quality products at lower costs. Respectively, the efficiency of the overall business performance is going to grow in the nearest years. The biggest opportunity is that India is among the fastest-growing markets in the world. The company as a new entrant can significantly benefit from this growth.

In turn, the weakness of the country is that the industry is still in the initial stage of development. As a result, the company will be forced to invest significant funds at the beginning of the project. Besides, intellectual property is not protected in the best way in India. There may be conflicts with local authorities and other companies.

The internal situation in India is characterized by political instability due to existing ethnic, communal, religious, social, and economic differences. The internal situation is particularly acute at the time of election campaigns. The political struggle gets a variety of forms: from rallies, marches, and demonstrations to the bloody mess, separatist movements, and terrorist acts.

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Now, India is among the top ten countries in the world. The average GDP growth in the eighties was 5.4% and in the nineties 6.4%. Some slowdown in growth is expected in the nearest future, but not below 6%. Annual inflation at this stage calculated on the basis of fluctuations in wholesale prices does not exceed 4%. Basically, inflation has been caused by the increase in energy prices. In general, India's economy grows faster than in Brazil or the Philippines.

The service sector is also highly developed in the country. Services represent 41% of the gross national product. All services are improved, complicated, and approaching the type and quality of international levels. They are the main impetus of economic development. India makes major progress in information services. Microsoft, Hughes, and Computer Associates have made significant investments in India. Many multinational companies have opened centers in India to provide services.

The business under consideration is tightly associated with technologies and high technologies in particular. That is why it is important to evaluate the technological potential of the country. India is among the most promising countries in terms of the development of high technology:

India is also a marketer's case study in successful re-branding. If India was once associated with "poverty," today it is associated with "high tech." Contrast the image of Mahatma Gandhi sitting with his loom in the 1940s alongside that of a Bangalore high tech worker sitting in front of a flat-screen today. (“High tech India awakes,” n.d.)

The information technology industry provides a one hundred percent export-oriented scheme and the possibility of 100% foreign shareholding. It means that this country specializes mainly in offshore outsourcing. Its specialists provide services for international companies. It can be a good option for the company under consideration. It may not establish a branch in the country but simply use the offshore outsourcing scheme. The government of India has liberalized the telecommunications industry and created conditions for competition between the governments of Indian states to attract investments in information technology.

Talking about possible competitors for the company under consideration, it is essential to mention that they are not strictly specialized in animation companies in India. That is why, it is possible to forecast a low degree of competition for the company, at least, at the initial stages of performance. Among Indian companies operating in the information technology, the following ones should be mentioned: Wipro, Infosys Technologies, Tata Consultancy Services (TCS), Silverline, and Satyam Infoway & Computer Services.

The last element of the external environment of the company is customers. First of all, the internal market of India is able to propose a sufficient demand for the company’s services. Its businesses are fastly developing and they will be interested in design services in the nearest future.

However, the company is not going to focus only on customers from India. The company’s customers are from the whole world. Taking into account the character of the business, it is not difficult to sell services to companies and people in different corners of the world.

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Analysis of the Company’s Internal Environment

The company under consideration is a young company. In fact, it was founded only in 2009. That is why the business can be still considered a start-up. Since the company works in IT, its main capital is concentrated on the intellectual potential of employees and the enthusiasm of co-founders. The company specializes in design and animation. Services that are proposed by the company are the design of logo, animation services, development and realization of marketing campaigns, etc. Such services are characterized by high demand in the modern technological world.

The company does not have a lot of employees. However, their number is going to grow when the company will open a branch (production house) in India. Employees are going to be hired by local specialists. It has been already mentioned that India has a cheap and qualified labor force.

Talking about the financing of the business, the way of financing should be mentioned. As it is known, there are two possible ways of financing the business, including debt financing and equity financing. The company under consideration mainly uses equity financing, i.e. own financial resources of co-founders. However, the realization of the project will require the accumulation of additional funds. Probably, a banking credit will be obtained.

Establishing a branch in another company is a serious challenge for the company. The biggest problems are going to occur in the area of control and monitoring. However, the company is characterized by an effective organizational structure. That is why it is going to handle potential problems related to control and monitoring.

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Product’s Features

The main objective of the business plan is to build a production center that will propose the whole cycle of services in design and animation for customers from the whole world.

The product that will be proposed includes design and animation services.

Portfolio and assortment of services include logo designs, character designs, as well as animation and marketing services.

Target customers presuppose people and businesses from the whole world who need design and animation services. The main customer of the company, according to forecasts, is going to be local moviemaking companies from Bollywood.

The main competitors are as follows: there are no specialized companies in the local market. That is why the main competitors will be global companies. It is important not to forget about local technology companies such as Satyam Infoway & Computer Services, Infosys Technologies, Tata Consultancy Services (TCS), Wipro, and Silverline.

The period of the project’s realization is 2 years.

The payback period of the project is 4 years.

The value of the project amounts to $3,000,000.00. Two million are going to be invested in the first year, while the last one million will be invested in the second year.

Financing of the project presupposes that the project will be financed according to the following proportions: 60% in equity financing and 40% in debt financing.

Sales and revenues forecasts are provided in the appendix to the business plan. These forecasts have been calculated for ten years of the performance at the production center. Generally, its performance will bring $57 million of sales and $30.2 million of revenues to the company.

Analysis of the Aspects that Can Influence the Realization of the Business Plan

Realization of the business plan is going to be influenced by the following factors: labor force, business climate, cultural features, technological development, political environment, and governmental support, the degree of development of the chosen industry and qualification of the labor force, demand for the company’s goods and services, and location of the country as a regional center.

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Labor Force

The country is characterized by a cheap and qualified labor force. The country even specializes in the education of professionals in the informational industry. That is why the company can get two types of benefits. On the one hand, the company can get significant intellectual potential. On the other hand, it can save a lot of financial resources and increase the overall efficiency of performance.

Besides, the company has an alternative. It may not open a branch in the country but use the offshore outsourcing scheme. The country is among regional leaders in outsourcing. It provides products and services for developing countries.

The human resources also remain the great advantage of the Indian animation industry. The number of young professionals working in the sphere tends to constantly increase. The animation industry is maintained by nearly 30,000 people in the country itself and approximately 8,000 freelance workers (PR, 2011). The number of specialists involved in the animation industry is expected to grow in the future. In spite of being famous for highly-qualified specialists, some Indian studios feel the lack of such professionals, which can become a significant problem, especially for small studios.

Business Climate

Talking about the business climate, two aspects should be mentioned: infrastructure and governmental support. Speaking about already existing infrastructure, it is important to note the fact that India, above all, is known as a huge entertainment sector, providing extended infrastructure. For example, India possesses a broadly developed animation sector.

The animation process is divided into three stages: pre-production, production, and post-production. A lot of communication needs to be done with overseas clients from all over the world. In the case under consideration, required communication back and forth between Qatar, India, and other parts of the world sending a tremendous amount of multimedia requires a developed telecom infrastructure.

Governmental support is also a significant advantage of the country. The local government is interested in the attraction of foreign investments. These investments boost the development of the national economy. That is why it creates a lot of benefits to foreign countries. Among these benefits, one may point out a special regime of the establishment of a business, tax privileges, etc.

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Cultural Features

Probably, the biggest advantage of the country in the context of culture is the positive attitude of the society to work and business. Local citizens desire to reach personal and professional success. Moreover, they understand that hard work can be the basis of such success. That is why they have significant motivation to develop and work. Such a high degree of motivation can be a driver of the company’s overall success. It will be difficult to find a more dedicated labor force than in India.

Technological Development

It has been said that the industry under consideration is associated with informational technology. That is why the country should have appropriate technological foundations. India has such foundations. For example, it pays significant attention to the education of professionals in the informational industry. Besides, it develops technological parks and establishes supportive programs. It is not surprising that this industry occupies a significant share in the country’s GDP.

Software development accounts for 16% of the Indian GDP. The industry has grown annually by 40% in the last decades. According to industry association NASSCOM, which includes all major Indian IT companies, by 2020 the share of industries associated with high technology will be 28% of GDP.

Political Environment and Governmental Support

It has already been mentioned that the country is characterized by a significant degree of governmental support for foreign investments. The internal and external political situation in the country is not ideal. However, it is not critical for the business. Even opposite political forces support the opinion that business and foreign investments are key drivers of the national economy. That is why the political conditions of the country have never influenced the business environment.

Demand for the Company’s Goods and Services

Talking about the demand for the company’s product, one, first of all, has to mention demand from the local moviemaking industry, which is among the most promising and developed in the world.

The Indian film industry is purportedly the largest in the world in terms of the number of movies produced annually. If the trend in Hollywood is anything to go by, special effects are bound to play an important role in forthcoming movies. This transition already exists in India since many Indian studios are choosing special effects to draw the attention of the crowd.

Location of the Country as a Regional Center

Despite a significant internal demand, it is also important to think about further expansion. This country is the best option in this context. In fact, it is a regional leader. That is why such a location can become the best basis for expansion for the whole region. It has resources, infrastructure, and appropriate status among the neighbors.

Summary of the Business Plan: Conclusions and Recommendations

This paper has presented an investing assessment and a business plan of the Qatar company “Classic Dreams” and feasibility of its expansion to India, considering development and growth of the animation industry and interactive media in India, India’s position, India’s advantages in the global animation industry among all the alternatives, as well as challenges that India faces in this industry, the path ahead, and SWOT analysis.

The main task has been to analyze the country and answer the question of whether the country is a good option for the realization of the chosen investment opportunity. In order to answer this question, the following aspects have been considered: labor force, business climate, cultural features, technological development, political environment, and governmental support, the degree of development of the chosen industry and qualification of the labor force, demand for the company’s goods and services, and location of the country as a regional center.

The country is characterized by a cheap and qualified labor force. The country even specializes in the education of professionals in the informational industry. The company can get a highly professional labor force and growth of financial efficiency.

The country is characterized by developed infrastructure and a supportive business environment. Generally, the government supports foreign companies since it is interested in attracting their investments, which are drivers for the national economy.

The location of India can become the best basis for expansion for the whole region. It has resources, infrastructure, and appropriate status among the neighbors. Thus, the establishment of the business in the country can be a base for its further expansion in the region.

It pays significant attention to the education of professionals in the informational industry. Besides, it develops technological parks and establishes supportive programs. It is not surprising that this industry occupies a significant share in the country’s GDP.

Finally, the country is able to create sufficient demand for the company’s services. The main reason for it is that the country has a very powerful moviemaking industry. The company can be sure about the constant flow of orders from the moviemaking industry.

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