Dealing with Counterfeiting in the US Market
The spread of counterfeit goods is a problem in the rise that has affected both consumers and original producers of certain merchandise. Its effects including loss of revenue and goodwill to the owners as well as customer dissatisfaction have been felt widely. In order to protect the US market, US government needs to investigate and curb the problem (Chaudhry, 2009).
I think that one of the methods which can be used to restrict the flow of these counterfeit goods is seizing the forged goods at the borders. This will prevent entry of the fake goods into the market. It could also push borders outwards by carrying out audits of infringing importers and associations with their global business associates. It could also ensure that effective legislation is ratified to cease counterfeiting. The rules enacted should be able to enforce intellectuals property rights (IPR). I also think that the US government should state out penalties that need be imposed on manufacturers and sellers of counterfeit goods. For example, the sellers of counterfeit commodities could be subjected to both fines and jail terms. Another way of dealing with the flow of these counterfeited goods could be by understanding how the counterweighted goods get into the hands of consumers. Through that understanding, the government will know how to stop the flow (Chaudhry, 2009).
To some extent, consumers are to blame for the spread of counterfeited goods. That is because people ignore the duty to know their rights. Unsatisfied customers often continue buying from manufacturers of counterfeited goods or even change the suppliers but still buy counterfeited goods. Customers should make it their responsibility to report such incidences so that the forgers can be stopped and dealt with appropriately as this will contribute a lot to stopping the entry of the counterfeited goods into the market (Chaudhry, 2009).
Counterfeiting is a big problem as prestige brands claim. That is because it impacts are tangible and intangible. It affects both the individual’s firms and the society at large. Tangible impacts mean that the trade mark owners loose their revenues to the counterfeiting manufacturers. The intangible impacts comprise of the loss of consumer confidence and goodwill. Customers suffer as they have to pay high prices for the counterfeited goods and are dissatisfied after using the goods. Resources used in protecting these brands do not go to waste as the trade mark owners have a right to protection against the counterfeiters. Other resources could be sourced for the protection of potential influx of terrorist cells, drugs, and illegal aliens (Chaudhry, 2009).